Gone are the traditional ways of “New Album Release” strategies…hype the release in the media, a few surprise performer appearances at the local mall. There is a new eco system to consider… music download sites, ringtones, wallpapers, new distribution channels including mobile phone carriers, device manufacturers…the list goes on.
So what do pop artists like Usher, whose new album is slated to only sell 400,000 copies in the first week – 700,000 less than his last album? Billboard.com announced yesterday Usher has inked a deal with Sony Ericsson to become the spokesman for the company’s new Walkman music phone to be released later this year. Translation: Usher is Sony Ericsson’s new poster boy in exchange for publicity. Add to it that AT&T customers will have “access to exclusive content, contests to meet Usher on a video shoot and the chance to win VIP tickets for the artist's North American tour later this year.” Believe it or not, the tour is sponsored by Sony Ericsson, how convenient and brilliant!!
And here’s another kicker…the new Walkman phone will also come packed with Usher ringtones and full album downloads…now that’s the “New Album Release” ecosystem!!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment